Frequently Asked Questions about Custom Web Development

Yes. Performance optimisation is one of our core competencies.

We review the architecture and identify real bottlenecks such as inefficient backend logic, slow database queries, missing indexes, unoptimised frontend assets or incorrect server configuration.

All changes are measured and validated (response time, Core Web Vitals, concurrent traffic) to ensure the site remains fast and stable under high load.

We focus on two areas: technical performance and conversion.

Technical optimisation covers code quality, application architecture, resource handling and server response time.

Conversion optimisation improves user experience through clear structure, logical flows and data-driven decisions based on analysis and testing.

Yes. We handle full data migration from existing systems, regardless of technology.

This includes products, user accounts, order history, documents and operational data, with clear mapping and validation.

The process is phased: analysis, mapping, test migration, verification and final migration, ensuring continuity and minimal risk.

The timeline depends on complexity, integrations and clarity of requirements.

On average, a full custom project (analysis, design, development, testing and launch) takes 3–6 months.

Simpler projects with clear requirements and timely input can be delivered in 4–6 weeks. More complex platforms require additional validation phases.

Pricing is based on real requirements such as functionality, integrations, user roles, security and scope. We do not use fixed packages.

As a reference, simpler projects may start from GBP 2,000–4,000. Medium business platforms typically range between GBP 20,000–40,000, while enterprise systems with complex integrations can exceed GBP 100,000.

After an initial discussion, we provide a clear, structured estimate with defined phases and deliverables.

Our standard rate is GBP 100 per hour, adjustable based on scope and collaboration type.

For larger projects or long-term partnerships, adjusted rates are available.

We also handle targeted tasks such as optimisation, custom scripts or technical support, billed hourly.

We reduce risk through a structured, phased delivery process.

Each project starts with analysis and scope definition, followed by incremental delivery and validation. Clients see real progress and can adjust direction early.

This approach prevents bottlenecks, budget overruns and unnecessary functionality.

After launch, projects typically move into maintenance and ongoing improvement.

We provide technical support, updates, optimisation and new features based on real business needs.

A web system is a living product, and long-term results depend on continuous adaptation and improvement.