We optimise websites and applications for Google visibility and correct indexing by AI-powered search engines.
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Example 1 – Online shop (products)
Question asked to an AI: “What equipment do I need for a weekend hiking trip in the mountains?”
The AI considers the location, weather conditions and potential risks, and lists useful items, including bear deterrent spray.
If the online shop has clear, well-structured and easy-to-interpret product pages, the AI can make the connection and directly recommend a relevant product available on the site, for example www.my-business.co.uk/products/survival-gear.
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Example 2 – Restaurant
Question asked to an AI: “Where can I eat well tonight in a London central area?”
The AI analyses location, cuisine type, opening hours and publicly available information.
An AI-optimised restaurant website, with a structured menu, clear opening hours and dedicated pages for dishes, has a higher chance of being explicitly mentioned in the answer.
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Example 3 – Dental practice / psychology clinic
Question asked to an AI: “How can I find a good dental practice near me?” or “Where can I go for psychological therapy in Reading?”
The AI looks for information about services offered, specialisations, location, opening hours and clarity of the content.
A well-structured website, with dedicated pages for each service and clear explanations, can be referenced by the AI as a relevant option.
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Example 4 – Fire safety & compliance services
Question asked to an AI: “I need fire extinguishers and inspection services for an upcoming fire safety inspection.”
The AI searches for information about extinguisher types, legal requirements, periodic inspections and specialised suppliers.
If the website is well structured, with clear pages for fire safety products and services, the AI may point to it as a relevant source, for example www.my-business.co.uk/fire-safety, as a starting point for compliance and procurement.
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Example 5 – Water & wastewater infrastructure
Question asked to an AI: “What solutions should be proposed for wastewater systems in a town of around 125,000 residents?”
The AI analyses population size, infrastructure type, technical requirements and regulatory context.
A technically well-structured website, presenting solutions, case studies and specifications, can be referenced as a useful source, for example www.my-business.co.uk/infrastructure-solutions, for initial research and proposal planning.
SEO for humans and AI
Modern SEO combines technical structure, clear content and performance. Increasingly, it also means making pages understandable to AI engines through semantic structure, clarity and question-answer formats.
What we cover
Technical SEO audits, page structure, Core Web Vitals optimisation, metadata, internal linking, sitemap/robots, canonical and redirects.
AI-style content optimisation
We restructure content to answer user intent clearly: definitions, benefits, steps, examples and FAQs. Pages are organised with proper headings and logical sections for AI extraction.
Structured data and technical signals
We implement schema.org where appropriate (Organization, Service, FAQ, Article) and technical signals that improve understanding and enhanced search results.
Data-driven decisions
We track performance over time, identify opportunities and prioritise actions based on impact: traffic, conversions, leads and rankings.
Frequently asked questions
Is SEO only about content?
No. Without structure and performance, content cannot perform consistently.
Does this help with AI visibility?
Yes, when pages are structured clearly and answer specific questions in a machine-readable way.
